In the realm of real estate appraisal, the ability to effectively communicate one’s services and differentiate from competitors is paramount. Valuation Review’s recent report, “Marketing Your Business for Success”, comprised of several informative articles, delves deep into this topic, offering insights and strategies from appraisal industry professionals. One standout voice in this report is George Paquette, the Chief Operating Officer of Valligent, whose perspectives shed light on various aspects of appraiser branding and marketing.
Paquette highlights the shift brought about by the introduction of the 1004MC requirement in 2018, which pushed many appraisers towards utilizing form-filling software to streamline processes. However, he emphasizes that challenges persist, particularly in acquiring supporting data in today’s slower market climate. Paquette suggests that local expertise is key, as appraisers must stay abreast of market changes.
Furthermore, Paquette discusses the diverse approaches to acquiring clients, from optimizing websites to networking with local institutions. He emphasizes the importance of establishing relationships, noting Valligent’s role in recommending appraisers to smaller banks in need.
Paquette stresses the importance of recognizing and capitalizing on strengths to differentiate services from competitors. Valligent’s expertise in rural and alternative valuations serves as a prime example. By highlighting these strengths in marketing messages, appraisers can reduce competition based solely on price.
Paquette acknowledges the varying necessity of an online presence depending on target audience and demographics. He advocates for professional websites as cost-effective marketing tools and underscores the importance of specific, market-relevant content. Additionally, Paquette discusses the potential of AI tools in enhancing branding efforts and streamlining operations.
Paquette emphasizes the value of community engagement, such as volunteering and participating in local events, as avenues for building relationships and increasing brand awareness. By actively involving themselves in their industry profession, appraisers can establish credibility and trust among peers and clients.
Article 5: Be kind/efficient in every aspect.
Kindness, professionalism, and efficient communication are non-negotiable for appraisers, asserts Paquette. Building trust through respectful interactions and consistent follow-up lays the foundation for enduring client partnerships. Additionally, Paquette advocates for delegation as a means of enhancing business operations and nurturing new talent.
Key Takeaways
In conclusion, Valuation Review’s report offers a comprehensive overview of strategies for appraiser branding and marketing, with insights from industry leaders like George Paquette. Whether it’s leveraging strengths, harnessing technology, or prioritizing professionalism, appraisers have a plethora of tools at their disposal to enhance their businesses.
For a deeper dive into these strategies and more, we urge you login to access and read the Valuation Review Special Report here, on Valuation Review’s website. As the industry continues to evolve, staying informed and implementing effective marketing tactics will be essential for appraisers seeking to thrive in a competitive landscape.
