In the realm of real estate appraisal, the ability to effectively communicate one’s services and differentiate from competitors is paramount. Valuation Review’s recent report, “Marketing Your Business for Success”, comprised of several informative articles, delves deep into this topic, offering insights and strategies from appraisal industry professionals. One standout voice in this report is George Paquette, the Chief Operating Officer of Valligent, whose perspectives shed light on various aspects of appraiser branding and marketing.
